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Paraíba is one of the states of Brazil, located in the northeastern part of the country, on the Atlantic coast, where lies the easternmost point of the Americas, a cape called Ponta do Seixas. Paraíba coast has clear, calm beaches, with a barrier of reefs and natural pools. The beaches within João Pessoa, the capital, are the best known. The city has a special characteristic: it is the first Brazilian city to see the sunrise in the morning.

In the interior of the State, another important city is Campina Grande. It is one of the Brazilian capitals of forró, together with Caruaru, and during the month of June it receives more than one million tourists for the festivities.